iFrames FB
Facebook “Likes” have become the unassuming links between people and brands. These hooks, along with convenient login options like Facebook Connect, are giving brands more insight into who their customers are. Here we take a look at the level of information a brand can access when people interact with them in different ways. We also look at the fans as ambassadors in the Fan Engagement Spectrum and we simplify EdgeRank.
Social Fresh recently published an infographic with highlights from their Facebook Advertising Report, which is the result of a survey completed by 347 Facebook advertisers.
The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. According to Social Fresh, research on the topic is lacking and the goal with the report is thus to start creating better Facebook advertising, educational content and best practices.
Here is an overview of the key survey findings:
A great infographic going over the benefits of a Facebook fan page and Facebook fan statistics. The Benefits of a Facebook Fan Page and Facebook Fan Statistics
Not every post that is placed on the Facebook Brand Page by administrator gets response from subscribers. According to Facebook the average Facebook Post reaches the target audience only in 16% of cases.
Due to the fact that the vast majority of “fans” of a page on Facebook, never return to it after “Liking” it, the VA Simple Services company created infographic to clarify issues related to the work of Facebook, and thus try to help the owners of pages to deliver their content in to the feeds of users.
According to the VA Simple Services, “average” user has about 130 friends on Facebook and associated with about 80 pages of brands, groups or events.
Many users may be overloaded by information generated by all these sources, so Facebook uses a special algorithm – EdgeRank – in order to determine what will finally go into the feeds of users.
This algorithm is based on three main elements: closeness (how often a user communicates with the page), weight (activity related to user interaction with the page) and lifetime (the newer post – the bigger value it has in EdgeRank) – are explained in detail in the infographics below. As described by the infographics there are 10 steps that will allow Facebook page to stay high in EdgeRank:
1. Time. The best days to publish the post – Tuesday, Wednesday and weekends. Nine o’clock in the morning – is the most successful time for publishing.
2. Be specific. Encourage users to comment and share your posts.
3. Sequence. Publish posts on the page at least once a day.
4. Ask “open” questions in your posts (use “when”, “where” and “why”).
5. Photos and videos. Actively use them in your posts.
6. Put a really interesting and useful content. Avoid self-promotion.
7. Use surveys and contests.Promote discounts in your posts.
8. Use Facebook Promoted Posts to highlight your posts in the news feeds.
9. Place the posts directly on Facebook, avoiding third-party applications.
10. Be concise. The posts with the length no more than 80 characters are the most popular.
This Infographic was borrowed from Brand Graphics. The infographic demonstrates different features of Timeline together with suggestions to make good use of them. New Timeline features like milestones, Admin Panel, Pinning of posts and the drop down menu and cover photo. It is quite self-explanatory. Take a look and tell us how you see it.
Facebook has become one of the quickest means to communicate with the users. There was a time when not having a Facebook fan page was considered normal, but the scenario has changed. Now, it has become a necessity to have a fan page on Facebook. It is a superb media tool with fantastic viral capabilities, almost like twitter. Have a look at our latest infographic that will give you an insight into how you can popularize your fan page amongst Facebook users.
When leveraging Facebook for marketing
, you will want to create a custom landing page to welcome new users, set the stage for your brand presence, and show that you take Facebook seriously.
To create a Facebook Landing Page tab, you’ll need a Facebook business page. If you don’t already have one, you can start making one at the Facebook Create a Page site.
https://www.facebook.com/dialog/pagetab?app_id=YOUR_APP_ID&next=YOUR_URL
Everyday more and more companies are registering a Facebook page for their business in the hope of driving more traffic to their website and increasing their online presence.
For most businesses, Facebook can have a lot of value. Often, Facebook gets looked at as a time wasting platform or a website for friends to connect. The truth is that Facebook is a valuable system for businesses that are looking to stamp their footprint online and engage with their customers directly. Facebook shouldn’t be ignored – with over 500 million subscribers sharing knowledge and connecting every single day, it is one of the most visited websites in the world.
Using social media marketing techniques are very important for any business who wants to engage with potential customers on the internet. More and more people are going to the web to find answers to questions about the products or services they are looking for, be it via Google or social networks. What a business should ask themselves is ‘where are my customers likely to be looking’ and ‘will there be an answer’.
Creating an effective and well designed Facebook business page can provide you with many benefits, for example:
People who come across your Facebook page are more likely to then visit your website. Having a business page on Facebook will create more online exposure for your business.
Facebook as a social network has one of the largest web 2.0 populations and is mainly used for people to communicate with each other and share content (e.g. stories, photos and messages). By joining in this community and conversation you are placing your business in the best possible playground for global exposure.
Ignite brand awareness and brand loyalty by engaging your customers. Regular promotions and activities which your customers can participate in will increase the amount of time they spend engaging with you, as well as increase your awareness across other social networks.
Facebook is a real-time application and when customers leave comments you have the opportunity to respond to them instantly. Not only that, when you update your status, launch a marketing initiative or competition, you are able to read firsthand what your customers are thinking as well as being able to respond immediately. This shows your customers that there is a human behind the page.
By sharing relevant news and content and showing that you know what you are talking about, customers will begin to trust your business. By using Facebook as a platform to share your expertise you will gain brand authority and be seen as industry experts.
Most search engines are now incorporating real-time social media posts in to their search results, which means sites like Facebook are becoming incredibly important for any search engine optimization strategy that a business is implementing.
Specifically created for business pages, Facebook Insights enables you to look at demographics for customers on your page and track valuable statistics.
It is important to remember that the Facebook community is dynamic and growing all the time. Using a social media consultant to devise a creative and powerful Facebook campaign can be extremely rewarding for your business.
When getting started, using Facebook can seem very daunting and it’s likely that you will need the support of a local web design and SEO company who specialize in social media marketing services. Specialists in this area will be able to help you with your Facebook marketing requirements. Don’t forget to use blogs and forums where possible as there will be lots of people who are happy to provide further support and talk about their own experiences and successes carrying out different internet marketing strategies.
Facebook has been the fastest growing social network for five years and in the near future will hit 1 billion users. If you don’t already have a company page set up, or have one but are not using it to leverage your online presence, you’re missing a very affordable marketing opportunity.
If you’re in the process of setting one up don’t rush to send out links to your potential customers. Give the design a few days and then revisit it. Often new things will occur that you can add to it. The last thing you want is to send out unfinished work to your potential customers.
Even though it doesn’t cost money to send out updates, it’s best not to consider it free to send. Remember it takes time for the people reading them. You don’t want them to associate your company with spam. You can use any monetary figure you want. I often use $100. The question I always ask myself before sending out a message/link is, “Is this worth spending $100 on?” This has often forced me to rethink it and make the message and stronger and more compelling for my recipients.
Another reason to keep your business active on Facebook is that Google, to a small degree, uses mentions of your company in Facebook as a factor in their ranking algorithm to determine your place in their search results.
Article Courtesy of Keith Lovgren, a paid search analyst, on behalf of AllStarMove.com.
Facebook has been a great tool for reaching consumers directly for many B2C brands. But can companies focused in the B2B industry use Facebook to enhance a reputation and grow new business? Absolutely.
Quite a few B2B companies are successfully using Facebook to build important relationships with prospects and customers. If your B2B company is still considering where Facebook might fit within an online marketing mix, here are five tips on building a Facebook fan page that will better support a B2B brand:
1. Create Two Way Conversation – Rather than using Facebook to simply push out news at the audience, spend time understanding the challenges potential customers face. Search online using keywords and monitor other social tools like Twitter to find out current concerns the target audience is facing. Be a resource to potential customers by providing content and insight that will help them alleviate the problems.
After establishing a relationship with fan page followers, encourage them to provide input on the content being shared. Ask questions of followers and use responses to create content that will keep them connected to the brand. eMarketer does a good job at this.
2. Connect a Community – Create opportunities for fans to come together and share positive experiences with each other. Oracle is an example that has built a page providing valuable professional content, news, and fans discuss or share directly on the page.
The best advocates are happy customers already engaged with a B2B company’s product or services. Highlight success stories on the page and let followers see the value provided to similar companies. Should there be a negative comment, which scares many B2B companies, address it with understanding and sincerity. In most cases, transparency and listening go a long way in stemming off negative feedback.
3. Build Relationships – Often times B2B involves a greater commitment than simple retail transactions. Sales cycles can be long and, as the old saying goes, you’re more likely to do business with someone you know. Facebook is a place to let you brand personality shine – let them see who you are. According to a survey by Chadwick Martin Bailey and iModerate, customers are more likely to buy from companies they track via social media. By putting a face to a brand it is possible to position your brand as a resource that will be the first call for that follower when the time comes to make a purchase decision.
4. Cross Promote Content – Use Facebook as an outlet to share interesting content that’s been created elsewhere. B2B companies should consider re-purposing photos and video from promotional materials or industry events. SAP utilizes photos well and has a large number submitted by other users. Brands need to understand that not all contacts are fully engaged with every promotional effort. Don’t assume that if a message has been shared in one channel that it needs to be retired.
Connecting a blog feed to Facebook will increase the likelihood content will reach prospects through another social channel. By connecting and cross-promoting, a B2B blog will reach the walls of current fans and potentially new contacts if that information is shared.
5. Make it Shareable – Content that is interesting or fun will be shared more widely than a bland corporate statement. This applies to companies of any size or customer focus. Providing a list of copy-heavy pages is not going to help reach new targets because nobody is excited to share boring content.
Be creative and understand that humor, visual appeal, and brevity all increase your chances of having your content move through Facebook. Seeking a good example? Look at the creative holiday play from Cisco. A short video can convey a lot about a company and its culture. Companies that create content with sharing in mind are able to extend the reach of content significantly and build memorable connections for potential customers.
Facebook marketing for B2B companies isn’t limited to the mega corporations. At the core, it comes down to building meaningful relationships. If customer focused and creative, B2B companies can reap greater rewards from online marketing than many retails giants in the form of long-term customers.
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